If you were trying to explain memes to somebody who doesn’t spend too much time online, you might call them something like “funny internet pictures.” While not every funny picture is a meme, just about anything can become a meme, whether it starts as funny or not.īack in the pre-internet era, the biologist Richard Dawkins coined the word “meme” to describe ideas and concepts that get transmitted among cultures, mutating along their journey in the same way that genes do. Meme-based discourse isn’t going anywhere - so you might as well embrace it.
In fact, 38% of Millennials and 64% of Gen Z-ers follow dedicated meme accounts on social media. For these audiences, memes are an indispensable part of online communication. Marketers know that getting through to younger audiences is vital to their long-term success. They’re easy to share if you need a quick, easy way to make a friend or colleague laugh. Why use memes for marketing? Because people love them. If you want your buyers to notice and positively remember you, memes can be a valuable part of your social media marketing strategy. There is, however, one arena where memes have proven they are more than just throwaway gags - marketing. For the most part, we share memes because they make us laugh. When words fail, there’s always a meme to get your message across.īut we’re not quite at the point where diplomatic cables and formal letters are delivered in meme formats (yet). Sometimes, the most authentic way to express yourself is through a picture of the Real Housewives of Beverly Hills yelling at a cat across a dinner table. With just a device and a connection, we can speak our minds to audiences all over the world - but sometimes, words aren’t enough to convey what we need to say. The internet is the most powerful global communications tool ever invented.
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